CORE FACTS

• Founded: 2005, Dubai
• Founder / Executive Chairman: Mahdi Amjad
• Headquarters: Dubai, UAE
• Employees: 201–500
• Portfolio (company data, 2025): $10 billion across 18 developments
• Group financials 2025: record sales of AED 20 billion across OMNIYAT and BEYOND brands, group revenue up 150% to AED 4.1 billion, net profit AED 1.2 billion
• Segment: Ultra-luxury and super-prime real estate
• Brand philosophy: “The Art of Elevation”

ORIGIN AND BACKGROUND

OMNIYAT translates from Arabic as “wishes” / “dreams.” Founded in 2005 with a mission to integrate exceptional design, innovation, and service.

Before launching OMNIYAT, Mahdi Amjad built one of the Middle East’s leading IT distribution companies and started his entrepreneurial journey in the family jewelry business. He still runs Almasa Holdings (technology distribution, software, e-commerce) in parallel.

Corporate Structure — OMNIYAT GROUP

Important context for 2026: OMNIYAT is no longer just a developer — it’s a group of companies.

OMNIYAT — flagship, ultra-luxury
BEYOND — launched in 2024, premium brand, the group’s first move into adjacent luxury segments while maintaining the same design and execution standards
OMNIYAT Group — holding platform for growth and diversification

EXECUTIVE LEADERSHIP

• Mahdi Amjad — Founder & Executive Chairman
• Peter Stephenson — Co-Managing Director, 25+ years in property, qualified Australian engineer, 10+ years at OMNIYAT, leads the development arm including ORLA and ORLA Infinity
• Ishan Garga — Co-Managing Director, 20+ years in investment banking, corporate finance, and real estate development
• Strategic Advisory Board (formed 2025)

A landmark institutionalisation moment. The board was formed following the group’s successful debut in international debt capital markets through a $500 million green sukuk, and as part of its ambition to build an AED 100 billion portfolio over the next five years.

Members include Noel Quinn (former Group CEO of HSBC), Nadhim Zahawi (former UK Chancellor of the Exchequer), Dr Mark Machin (founder of Intrepid Growth Partners and former CEO of Canada Pension Plan Investments), Tim Collins (CEO of Ripplewood Advisors), Dr Habib Al Mulla, Abdulmohsen Al Rashed (Al Rashed Group), and Hishammuddin Hussein (former Malaysian Minister of Defence and Foreign Affairs).

This is a board of the calibre normally associated with major international corporations — a signal that OMNIYAT is moving from family-style developer mode into institutional territory.

Positioning and Differentiation
Unique position in the Dubai market:

Design-first philosophy. Not “designer touches” — full architectural authorship by world-class names. Partners include Zaha Hadid (The Opus), Foster + Partners, Adrian Smith + Gordon Gill. Living works of art rather than mass-production development.

Exclusive Dorchester Collection partnership. OMNIYAT was the first to bring Dorchester Collection’s first residences outside London to Dubai. This is branded residences at the highest tier — hotel-level service under a residential address. The Lana, One at Palm, AVA, ORLA, ELA — all under Dorchester.

Low volume, high ticket. Not a mass developer like Emaar or DAMAC. ORLA — only 85 residences. ORLA Infinity — only 20 duplexes. Scarcity is a core marketing principle.

Prime locations only. Palm Jumeirah, Business Bay (Marasi Bay), Maritime City. No suburbs, no Dubailand.
Hospitality + residential blend. Destination concept — Marasi Bay is being developed as a full ultra-luxury waterfront precinct with a yacht club, private marina, and island.

INTERNATIONAL EXPANSION

Extension of the Dorchester Collection residential portfolio into Monaco — OMNIYAT’s first move outside the UAE.

Why This Matters:

• Brand recognition: among international HNWI, OMNIYAT = “the one that builds with Dorchester”
• Secondary market: long timelines plus low volume hold value well; resale above OP is the norm
• Institutionalisation: world-class Advisory Board plus sukuk issuance de-risks the developer story — important for investor pitches
• Genuine scarcity: 20 duplexes in ORLA Infinity, 85 units in ORLA — this isn’t marketing rhetoric, it’s the actual contractual reality
•  

NUANCES WORTH KNOWING

Extreme price segment. Not for every client — even Anwa II at AED 2.1M is entry-level for the brand, not for the market overall.

Long delivery timelines. Many projects handover 2026–2027; buyers need willingness to wait.
Concentration in two locations. Palm and Marasi Bay. If those specific zones soften, the portfolio is heavily exposed.

Brand premium. Designer names and Dorchester mean buyers pay roughly 20–30% premium versus unbranded neighbours. On resale, that premium can partially erode if the next buyer isn’t aspiration-driven.

BEYOND is a new brand — hasn’t accumulated reputation yet; treat it separately from the OMNIYAT flagship.